[ncgreenhotels] Motivation to green hotels?

[Tracy Dixon]

All,

I am beginning to look at profitable greening solutions that can be easily
be implemented by hotels but first would like perspective on what is
important to hotel owners and managers.

To those of you who own, manage or work with the lodging industry, what is
the motivation to go green? Is it to differentiate? To boost occupancy
rates? To cut costs? To meet demand? Other? What are the biggest hurdles,
aside from possible added cost that prevent hotels from taking more steps
towards greening?



Tracy
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